When Olive Branch, Miss.-area entrepreneur Johnny Loper started his business seven years ago, a regular work day for him lasted nearly 16 hours.
He didn’t see a problem with that.
“I was actually enjoying life because I didn’t have kids,” Loper told MemphiSport. “It was just me and my wife. But when my little boy came along, it wasn’t about me anymore. I kind of had a sour taste in my mouth because my dad had to work all the time. He couldn’t make all of my sporting events.”
Now a father of two, Loper sensed immediate changes needed to take place once his wife, Weslynne, gave birth to their first child. Among those changes was to make certain he didn’t spend lengthy hours at Jaylo Fitness at 8325 Highway 178 in Olive Branch, the business he founded roughly four years after his minor league football career had ended.
For Loper, a Waynesboro, Miss. native who starred at wide receiver for South Carolina State from 1995-2000, he had lofty aspirations of making an NFL roster, in large part because he wanted to retire his mother from the factory job she had for years in his native hometown.
However, after being invited to try out for the Pittsburgh Steelers and Carolina Panthers following a three-year stint with the now-defunct Memphis Xplorers of the arenafootball2 league, Loper’s dreams of embarking upon NFL riches ended abruptly when he failed to earn a spot on the teams’ 53-men rosters.
“That wasn’t my purpose,” the 37-year-old Loper said during a recent interview from his residence in Olive Branch. “It was good for a season to learn different things. But that wasn’t my ending point.”
To his credit, among the things Loper learned during his brief tenure as a professional athlete was the importance of staying in good health. More than 10 years removed from having earned an Arena Football League check that paid him about $300 a week, Loper has cashed in mightily because of his stern commitment to helping individuals establish a healthy lifestyle.
Since 2011, Jaylo Fitness has partnered with AdvoCare, a premier health and wellness company that offers world-class energy, weight-loss, nutrition, and sports performance products along with rewarding business opportunities. For the Lopers, they have reaped the benefits of having joined one of the world’s premiere wellness companies, whose endorsers include an array of professional athletes, most notable Dallas Cowboys tight end Jason Witten and New Orleans Saints’ Super Bowl 44 MVP Drew Brees.
Last month, Loper helped produce a 24-minute DVD for AdvoCare with appearances by Whitten and Brees, as well as a host of NFL players.
As Loper recalls, if it weren’t for the long hours he invested to a fitness business that had already earned a favorable reputation among Mid-Southerners, it likely would have taken longer for him to realize why a career in the NFL wasn’t meant to happen.
While at his facility in 2005, Loper noticed a client leaving the building. In her bag, he saw some AdvoCare products. Once he inquired about the items, that’s when his life began to change.
“It took me at least five years until I started doing AdvoCare with our business,” Loper said. “I knew the products worked because we used it when I was in college. Everybody was coming to me to get me to do direct sales because everybody’s got juices and things of that nature. But what I loved about AdvoCare was that your money was 100 percent back guaranteed. When we began researching, we saw the credibility the company had being that Drew Brees was endorsing AdvoCare for free. It wasn’t a company that just started up.”
That Jaylo Fitness elected to partner with AdvoCare three years ago — he earned approximately $18,000 within his first month after joining — Loper has gained more freedom away from his gym and now savors a carefree lifestyle that has enabled him to spend more time with his family. A usual work week at his fitness facility is comprised of between five-to-eight hours in which he mostly spends that time teaching what he calls “Fitness Bootcamps” or conducting hour-long total body workouts before a class of about 50 participants.
In other words, a majority of Loper’s work is done from the comfortable confines of his home.
“Within a matter of a month, we had earned $18,000,” Loper said. “Tears just came to my eyes. “When (his client) explained to me what had happened, I had a golden opportunity that I really couldn’t let slip away. That changed my life completely.”
Not to mention the livelihood of his mother, Fannie Loper.
Loper not only was able to retire his mother from the factory job she held since he was a child, but she has lost about 50 pounds because of her commitment to using AdvoCare products.
“That was my whole reason of trying to get to the NFL,” Loper said. “I was trying to get my mom out of that trailer and to retire her from her job.”
He managed to do both within just three months.
Never mind his dreams of playing in the NFL are now a distant memory.