For those who don’t know Tina Shirelle Moore, allow her to introduce herself.
Moore is a native of Greenwood, Mississippi, a small, rural that is approximately two hours from Memphis.
Surprisely, Moore once played basketball for Greenwood High, from where she graduated in the mid-1990s.
As Moore recalls, occupying the point guard position enabled her to adopt what she describes as a “competitive drive” to excel in various aspects of life.
“That was so many years ago,” Moore told MemphiSport on Thursday. “I had the drive and the push in me to go forward. I knew that I could do anything if I set my mind to.”
For Moore, a 37-year-old mother of two who resides in Olive Branch, Mississippi, she has always demonstrated the keen ability to broaden her horizons, regardless of how insurrmountable challenges and obstacles appeared to have become.
A Serology Technician for Antech Diagnostics, Moore is a little more than a year removed from having earned her doctorate degree in Environmental Science from Jackson State University. While she undoubtedly is reaping the benefits of her solid work ethic in her current endeavor, Moore is now starting to witness her business venture come full circle.
Moore is owner and operator of Cake and Cuppycakes, a business she lauched just six months ago. Although her business has been in operations for such a brief time, Moore is starting to witness it flourish to immense heights, in large part because she found her niche as an avid baker nearly three decades ago.
In a nutshell, it’s safe to assume that people embraced wholeheartedly her craft long before she gave any tought of starting her business.
“I’ve been baking since I was nine years old,” Moore said. “I started this as a business February 1, 2014. “Consumers embrace my business by being repeat customers and referring me to their friends, family, and coworkers.”
Customers, as it turned out, have steadfastly bought into Moore’s unique style of baking, producing an assortment of desserts to quinch their occasional sweettooth.
Not only that, consumers routinely have the luxury of placing orders for parties, office meetings, banquets, holiday gatherings, and birthdays, all at affordable prices.
The price ranges for cakes are $25 and up, for cuppycakes $8 and up.
FOLLOW TINA SHIRELLE MOORE ON FACEBOOK (Tina Shirelle Moore) AND ON INSTAGRAM (@cakesandcuppycakes)
To her credit, Moore’s family has demonstrated immense support in the early stages of her business, most notably her husband, Alexander Moore, Sr., as well as her children, 18-year-old Alexandria and six-year-old Alexander Moore, Jr (or “Xan”).
In addition, she has enjoyed establishing closeknit bonds and business-related rapports with members of her church, Memphis’ New Growth In Christ Christian Center, as well as a host of extended family members.
Looking ahead, this Mississippi Valley State University alum boasts lofty aspirations of not only running Cakes and Cuppycakes from an actual facility in the forseeable furture, but she is aiming to convince other local businesses to stage her products on display in their respective establishments.
Given the rapid success Moore has enjoyed in such a brief time since starting her business, no doubt Cakes and Cuppycakes will continue to have a viable presence in Memphis and the surrounding areas.
“In due time, yes,” said Moore, when asked if she plans to consult other entrepreneurs with her products. “I’d love to see my products reach the stores. Within the next year, I’d love to have several employees working for me because of the growth that I anticipate. My business stands out because it my very own. I started this, I have several cake products that I’ve created. My pineapple, strawberry cake, and my caramel cake are to live for.”
Spoken like a true point guard who, although years removed from having dribbled a basketball, is still providing worthy assists.
Only this time, she’s handing them out to those who boasts a customary sweet tooth.
Not bad for a thorough introduction.
EDITOR’S NOTE: For more information about Cakes and Cuppycakes, call Tina Shirelle Moore 901-493-8523 or email her at firstname.lastname@example.org.
Andre Johnson is a senior writer for MemphiSport. Based in Dallas, Texas, Johnson covers the NBA Southwest Division. To reach Johnson, send an email to email@example.com. Also, follow him on Twitter @AJ_Journalist.