Carolina entrepreneur Lavedia Edwards having impact in Mid-South, other regions

FAYETTEVILLE, N. C. — For many people, it has become rather clicheish.

For Lavedia Edwards, it has become virtually a lifestyle, of sorts.

FAMILY FIRST --- Aside from being a rising North Carolina-based entrepreneur, Laveida Edwards is a devoted  wife to her husband, Nathan, and a mother of three boys: J’twon 19, Xavier 15, and Alexander 14, all of whom are active in multiple sports. (Photos submitted by L. Edwards)

FAMILY FIRST — Aside from being a rising North Carolina-based entrepreneur, Laveida Edwards is a devoted wife to her husband, Nathan, and a mother of three boys: J’twon 19, Xavier 15, and Alexander 14, all of whom are active in multiple sports. (Photos submitted by L. Edwards)

Even as a youngster growing up in North Carolina, Edwards’ parents instilled in her the essentials to savoring a prosperous, success life. In a nutshell, given the immense strides the 38-year-old Edwards has made in recent years, without question, this vibrant, enthusiastic mother of three has fully embraced one of life’s most adages, which is, “Do unto others as you will have them do unto you.”

“I put God first in my business,” Edward, a Washington, D.C. native, said in explaining the success of Eniqoum Jewelry Designs, her up-and-coming business. “I treat people the way I want to be treated. I will not compromise my integrity or standards to make money. I also allow the customer to be a part of the design process, as much as possible and time will allow.”

Edwards’ business largely involves her assembling custom-made jewelry and other accessories for ladies and girls of various ages and backgrounds. Long before she established a vision for becoming an entrepreneur, Edwards was a multisport athlete at Southern Vance High in North Carolina.

dwards’ business largely involves her assembling custom-made jewelry and other accessories for ladies and girls of various ages and backgrounds.

SHOW STOPPER — Edwards’ business largely involves her assembling custom-made jewelry and other accessories for ladies and girls of various ages and backgrounds.

To her credit, she had become a fixture in varsity basketball and cheerleading, but participated in track and field sparingly. Upon graduating, Edwards enrolled at nearby Vance Granville Community College for one year before choosing to enlist in the military.

She took up Army Basic Training (or AIT) in both Fort Jackson, South Carolina and Fort Lee, Virginia. In looking back on the assortment of accolades she acquired as a three-sport athlete, Edwards acknowledges that athletics coupled with the competitiveness and maturation process the military create are what fueled her desire to start her own business.

“The combination of sports and military training gave me the drive and determination to succeed at whatever I set my mind to,” Edwards explained. “It afforded me the structure and discipline that is needed to push through when life and people get in your way. Lastly, it taught me not to compromise myself to get to where I am going.”

So far, so good for a flourishing entrepreneur who, given the rapid success in such a short time frame, appears as if she undoubtedly has found her niche in her business. That’s because over the past two years, Edwards has won a number of awards as a custom made jewelry designer.

Edwards said arguably the busiest time of year for her business Valentine’s Day and Christmas, although she often witness an increase in orders, particularly for special events such as trade shows, weddings, anniversaries, birthdays, among others. Among her customers range from 20-years-old and up, she said.

Edwards said arguably the busiest time of year for her business Valentine’s Day and Christmas, although she often witness an increase in orders, particularly for special events such as trade shows, weddings, anniversaries, birthdays, among others. Among her customers range from 20-years-old and up, she said.

She said the purpose for Eniqoum Jewelry Designs is to provide quality, handmade, unique jewelry that no one else has, not to mention share knowledge — or “the art” as describes it — of making jewelry with those who have a desire to become enlightened about it.

“They have not seen anything like the items I create,” Edwards said. “It’s very different. They love the items because they can be worn to any event — banquet or cook outs — that you may have, if they chose to.”

In addition, Edwards said arguably the busiest time of year for her business Valentine’s Day and Christmas, although she often witness an increase in orders, particularly for special events such as trade shows, weddings, anniversaries, birthdays, among others. Among her customers range from 20-years-old and up, she said.

Aside from being a rising entrepreneur, Edwards is a devoted Christian mother of three boys: J’twon 19, Xavier 15, and Alexander 14, all of whom are active in multiple sports.

“They have played several sports between the three of them,” said Edwards, “such as basketball, football, rugby, track, wrestling, band and skateboarding. Aside from sports, they enjoy gaming, crafting, drawing, hanging out with their friends and they volunteer at church with the Children’s Ministry.”

Arguably her grandest supporter is her husband, Nathan Edwards. Currently, Nathan Edwards has implemented plans to start a non‐profit organization to help house low-income veterans and lower ranking solders in the Fort Bragg area. Pic3

“At the present moment, we are renting one property out and will be investing in more property to be able to help others as well,” Lavedia Edwards said. “He would not allow me to give up when things were not so good,” Lavedia Edwards said. “And he keeps me focused when I’m all over the place.”

Besides a notable stint in the military, Lavedia Edwards also holds a license from a Fayetteville, North Carolina-area Cosmetology school, as well as Bachelor of Arts degree in Business Management from Campbell University (with Minor in Psychology). In addition, she became a certified jewelry instructor through Bead Corner Design Academy with Michael’s Craft Store in Fayetteville and took part in a Leadership Training course at nearby Manna Church.

In thoroughly assessing family life and the continuous success of her business, no doubt, Lavedia Edwards lives by one of life’s most traditional adages, which is, “Do unto others as you will have them do unto you.”Pic2

“I treat people the way I want to be treated,” she said.

Which, to her credit, sums up why success and prosperity have followed her for virtually her entire life.

EDITOR’S NOTE: For for information on Eniqoum Jewelry Designs, contact Lavedia Edwards at: lavedia1@hotmail.com or eniqoumjewelrydesigns@yahoo.com

DreColumnAndre Johnson is a senior writer for MemphiSport. Based in Dallas, Texas, Johnson also covers the NBA Southwest Division. To reach Johnson, send email to andre@memphisport.net. Also, follow him on Twitter @AJ_Journalist.

 

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