Cakes and Cuppycakes owner Tina Shirelle Moore creating an unlikely media buzz

Tina1Mid-South-area entrepreneur Tina Shirelle Moore has witnessed her business venture emerge as a continuous success within the past year.

So much so that the Cakes and Cuppycakes owner is starting to create an unlikely media buzz.

To her credit, Moore has managed to build a solid rapport with an array of friends and close acquaintances, many of whom routinely chasten to her assortment of mouth-watering desserts as if it is must-see television.

Cakes and Cuppycakes owner Tina Shirelle Moore

Cakes and Cuppycakes owner Tina Shirelle Moore

Speaking of television, this Greenwood, Mississippi native will appear later this week on Memphis’ Local 24 morning broadcast for a brief appearance during which she will put on display her thriving, booming business before this always sweet-tooth-craving Bluff City.

Once again.

“What’s special about the media buzz is that Cakes and Cuppycakes is the Guinness and passion that lies behind the business,” Moore told longtime journalist Andre Johnson during a recent interview. “My biggest supporters are the repeat customers. They continue to order and I am referred to new customers.”

Aside from bringing satisfaction to returning consumers, among other reasons for the rapid growth of Cakes and Cuppycakes is that Moore strives earnestly to remain innovative.

In a nutshell, she customarily devises ways to add to and enhance her dessert repertoire, of sorts.

Tina2Tina7For instance, amongst her slew of newly-launched desserts are sweet potato pies, caramel donuts, monkey bread, not to mention mini monkey bread with cream cheese and chocolate chip filling with glazed brown sugar and butter mixer blanketed by walnut toppings (or “Yummers” as she calls them).

Tina8In addition, Moore has come up with a new dessert exclusively for adults: Her strawberry and lime margarita Cuppycakes.

Tina3As she tells it, her keen ability to become creative has, by all accounts, given way to, well, her ability to keep being creative.

Not bad for this small Mid-Southerner whose baking uniqueness is such that she appears destined to build a baking refreshment empire, something about which even the media is starting to embrace.

“With the creativeness that God has blessed me with, I’m sure that some new desserts will be created,” said Moore, who is a little more than a year removed from having earned her doctorate degree in Environmental Science from Jackson State University.

Tina6As for whether she has contacted local retailers and businesses in hopes of having her variety of desserts displayed on their shelves, Moore acknowledges she hasn’t ruled that out. In fact, she admittedly welcomes the notable concept, much like consumers savor her assortment of delectable desserts.

Given the rapid success of Cakes and Cuppycakes within the past year, surely, anything is possible with regards to this evolving business venture.

“I absolutely love baking; it is my passion,” Moore said. “It is therapy for me. I get to be creative and have fun with it. Thanks to all of past and present customers. I look forward to meeting and connecting to future customers. It is a pleasure doing business.”

Tina5A welcoming trend that is starting to create an unlikely media buzz.

For more information about Cakes and Cuppycakes, call Tina Shirelle Moore 901-493-8523 or email her at


AndreEDITOR’S NOTE: If you are an entrepreneur, author, musician, model, athlete, or pastor/minister who is seeking exposure and would like to share your story with an in-depth news feature, call Reporter Andre Johnson at 901-690-6587 or Facebook message him under “Andre T. Johnson” for details.

Andre Johnson is a senior writer for MemphiSport. A 2000 graduate of the University of Memphis School of Journalism, Johnson covers the NBA Southwest Division from Dallas, Texas. To reach Johnson, send an email to Also, follow him on Twitter @AJ_Journalist.



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