FRISCO, Texas — No doubt, Jerri Marie Wimbish gave it her all.
During her days at Westport High in Kansas City, Missouri in the early 1990s, for instance, Wimbish was the catalyst of the Tigers’ track and field team, having advanced to state competition as a senior.
“Even though I did not (win state) in my particular categories, I always gave 100 percent of my full attention and tenacity to the finish,” Wimbish told MemphiSport during a recent interview.
For Wimbish, a Kansas City native who now resides in Dallas, it was the assortment of accolades she amassed in track and field that fueled the perseverance and competitive drive she has come to possess. For starters, Wimbish conditioned and practiced immensely, sometimes as many as five-to-six days per week.
To her credit, that she steadfastly demonstrated the keen ability to thrive as an athlete ultimately benefited her mightily as a rising entrepreneur.
An accomplished professional cosmetologist in the Frisco, Texas area, Wimbish plans to start her own salon suites that would offer stylist rent rooms in the foreseeable future, something about which she has dreamt ever since her teenage days of spending long hours at her aunt’s New Image Salon and Barbershop in Kansas City.
“I spent a lot of time there in my youth learning and observing the teachings on how to run a successful business,” Wimbish said. “I admired and took joy and pride of how the clients came and got services and left with a smile and a complete look of satisfaction on their faces.”
Entrepreneurship, it seems, was a common trend for Wimbish’s family.
Her stepfather for years has owned a Kansas City-area cleaning service. And, because of the vision her aunt developed for meeting the hair stylish needs of consumers, she has adopted the passion to follow suit.
Given the success she has enjoyed during her professional cosmetology stint, it’s safe to assume Wimbish is on the right path to achieving entrepreneurial excellence.
“(My stepfather) made it his mission to work for himself and include his family members in his business,” Wimbish said. “He constantly worked to get contracts on major retail chains and restaurant business throughout Kansas City. He enjoyed the thought of being his own boss and always taught me and my siblings to educate ourselves so that we can learn and grow from others but ultimately seek entrepreneurship.”
After graduating high school in 1991, Wimbish furthered her education, first at nearby Metro Tech Cosmetology, where she earned her Missouri state license in 1992. Consequently, she enrolled at Langston University in Oklahoma, where she earned a degree in Business Management in 1996. From there, she enrolled at Aladdin Beauty College in Plano, Texas, where she completed her studies in 1999.
Unlike many of her peers who harbored aspirations of engaging in entrepreneurship, particularly in cosmetology, Wimbish sensed getting a quality education was essential in order to run an efficient business.
“I constantly take continuing education to update my skill level and maintain and improve my clientel base,” Wimbish said. “My clients always appreciate my skill level and eagerness to learn and show them the new trends every season. During my career, I have acquired certifications in relaxing, coloring, extensions for hair and eyes and make-up artistry. I also worked as an educator for Matrix Loreal. I taught other stylist product knowledge and how to successfully use the products. I also performed various techniques, of my talents and craft at Armstrong McCall which is the local distributor for Loreal.”
In addition, Wimbish is licensed to practice cosmetology in Florida, Texas, and California. To her credit, she has earned A Certifications in assortment of areas, most notably Great Lengths, Hair Dreams, Aqua Beauty Line Hair Extensions, Nova Lash Eyelash Extensions, Mizani Relaxer, Iso Permanent Wave, Brazillian Blow Out, Jane Iredale Mineral Make Up, Color Lines Wella, Matrix, Goldwell, Schwartzkoph.
“Kerastase and Oribe Hair Care are my top choices for maintenance and styling,” Wimbish said.
Aside from routinely working for a Dallas-area salon, Wimbish has become a fixture for putting her professional skills on display outside her customary place of employment.
“One of the most rewarding things in this industry that appealed to me was that you can also work outside the salon as an educator of products and or performing and teaching your talents to others at local venues and internationally,” Wimbish said. “My aunts and instructors always taught me to learn as much as you can about your craft and to always go above and beyond the chair.”
Like track and field, Wimbish acknowledges the same vision and passion for excelling must be demonstrated throughout her professional industry.
“In track and field, there is a lot of competition so it takes a very determined person with a passion for excellence to strive to do the best,” she said. “You have to continue to work on your personal best to be number one or win your competition. This need to be the best at what I do in cosmetology is shared with track and field in the same way that there is a lot of competition on every corner.
“What makes me successful is that same determination makes me want to learn more about my trade by constantly updating my continuing education, in trends, product knowledge and of course great customer service,” Wimbish added. “I make sure I am on top of the latest products, trends, business building skills involving customer care and paying attention to my competition.”
As Wimbish quickly points out, displaying a competitive drive to excel starts — and ends — at the door.
“It is important that every customer is greeted professionally. The customer should be made to feel comfortable by showing them around your salon,” Wimbish explains. “It’s always a plus to use their name and offer them a robe and/or a beverage. My consultation with the client is the most important thing of the entire visit. This is when listening skills must be attentive to the customer. I always close with product maintenance and when the customer should return. I always ask how was the service. In closing I always see to it that I walk the customer to the door and tell them it was a pleasure seeing them and giving them a great service. It is always a plus to send follow up correspondence about their service. I try to practice this with everyone. This practice has helped me grow with my clients.”
By and large, Wimbish said her solid professionalism and care for customers are what allows her craft as a professional cosmetologist to stand out above others in the industry.
“My business stands out due to my customer service skills, professionalism, and my determination to learn grow and teach others about my craft,” Wimbish said. “The facility that I work in has continuous training with outreach events, website, apps to download, professional receptionist, and management and staff. They have achievements as the Best Salon in Frisco, Texas.”
Among the reasons is that Wimbish — just as she had done in track and field — has gone to great lengths to give it her all.
EDITOR’S NOTE: For more information about Jerri Marie Wimbish, follow her on Twitter is @jerrimariewimbi, Instagram at JERIMARIBW, and on Facebook under JMarieB. Wimbish. Also, email her at firstname.lastname@example.org. For hair services and appointments, call her at VonAnthony Salon in Frisco, Texas at 972-731-7600.
Andre Johnson is a senior writer for MemphiSport. Based in Dallas, Texas, Johnson covers the NBA Southwest Division. To reach Johnson, email him at email@example.com. Also, follow him on Twitter @AJ_Journalist.